I don't do research. I have practiced and studied with experts from Nichiren, Zen, Shingon, Tiantai, and Theravada traditions. I have read up on the Pure Land, Consciousness Only, Tibetan, and Flower Garland Schools. Also read up on 8 limb Yoga.
Public impressions aren't as badly confused as they used to be. The first time I mentioned practicing Buddhism to a friend, he completely freaked out. That was a little over 50 years ago.
There is still an impression that Buddhism and martial arts are related. I gather that's unique to Zen.
Just like people often think of yoga as only the postures and don't know about the other 7 "limbs."
Or some think TM, Buddhism, and Yoga are all about the same thing.