accidentally make a shitty batch of beer
idea
blame it on climate change
get the marketing team to print up some fancy graphics
make up a bunch of bullshit claims and suck some earth day cock in a press release
? ? ? ?
profit
I can see the soyboys lining up to buy intentionally bad tasting beer now
Right. They accidentally used millet and buckwheat for the malt instead of barley. Then accidentally smoked the malt to simulate wild fire smoked water. And accidentally tossed in astringent dandelions for something. Wtf are astringent dandelions?
Oh well. These people sell craft brews in cans.