Let's take stock of what's happening right now.
Thinking that the team would suck and Iowa would travel well, Guenther Jr. jacks up the price of tickets for the Iowa game to $75 to gouge stupid Iowans. Ok so far.
Oh, but wait! The Illini actually look competent and the Iowans look like crap! Hey, the Illini have a chance to win! Actual Illini fans may actually want to attend the game!
Problem is that Illini fans have had their balls kicked in too many times in these scenarios and don't want to pay $75 plus parking, plus waiting an hour to get in the game, plus waiting an hour to get a warm beer or a cold hot dog, to sit in the balcony in an endzone.
Instead of being creative, reacting smartly, etc. by lowering ticket prices or offering BOGO half price, etc. for 2 games, whatever, Guenther Jr. starts relying in corporate sponsors and alums to buy tickets to give away.and they still are not selling out.
Just another DIA shitshow under our POS AD. Hopefully he wins his pregame jog.