So, were the shmoes on Reddit just trying to mess with rich dudes and hedge funds that shorted this particular stock? I really have not seen a good explanation of what happened here and why.
I generally don't like short sellers of publicly-traded company stock. They benefit at the expense of the vast majority of shareholders (including non-C Suite employees), those who want the stock to increase in value. Short sellers remind me of dark side bettors (DP/DC/Lay) at the craps table. Too bad there isn't an 11 that can be tossed on the come out roll for the stock market, lol. Or has one possibly been found?
I haven't closely followed what has happened with GameStop the past week or so. The company's demise has been forecast for years by quite a few analysts, ever since gaming software began moving to an online digital distribution model. Such an occurrence has already happened to brick & mortar stores that sold music and videos (i.e, Tower Records, Blockbuster Video). So it's not too surprising there was open short interest on GameStop. Whether that was normal short interest activity remains to be seen.
We've seen social media and its considerable power in the past: influencing elections, crowd source funding, the next YouTube dance craze/breakout music artist, conspiracy theories, flash mobs, crazy rants on Twitter, etc. I'm curious how many transactions were involved on average, not just the total number of shares traded. Also I'm very interested in seeing who really cleaned up on the call option side. When the craziness with GameStop is finally over, though, some long positions are likely going to get crushed. IMO, there is no way this stock is worth anywhere close to $300+ per share over the long run. Hopefully the people who can least afford to "day trade" get out before they get crushed when the stock price inevitably plummets down to reality.