Imagine how much the AD's office could make betting against us in Final Four games!
https://www.semafor.com/article/06/04/2026/a-soccer-team-bet-against-itself-this-is-the-good-future-of-prediction-marketsThe owners of a top-tier Spanish soccer team had to move fast. Coming into the final game of the season, the club was on the brink of getting kicked down to a lower league, which would have meant millions in lost ticket and broadcast revenue.
So they turned to Kalshi, placing a multimillion-dollar bet against itself, in case the game didn’t break its way. In the end, the club squeaked by with a 1-0 win in the final game of the season, keeping its place in the top tier of La Liga.
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To orchestrate the trade, the team went to Game Point Capital, a firm that helps professional and college teams protect themselves financially against costs associated with too much winning (coach bonuses for playoff appearances, for example) and too much losing (lost TV revenue). Game Point usually balances that risk by taking out insurance policies from the likes of Lloyd’s of London, but it’s increasingly testing the waters with prediction markets like Kalshi, according to Game Point CEO Will Hall.
“We want to see how prediction markets would handle this and it was a good test case — a large and binary outcome,” Hall said in an interview with Semafor.