So many rural conservatives don't really benefit from Republican policies. It's complicated though. Depending on their income and where they live; the roads and public transportation might be adequate, their schools might be above average, and they could see themselves as protected by aggressive law enforcement tactics. Their healthcare likely sucks, but they blame shortcomings on the government, and are convinced universal healthcare would be worse.
I gather most view climate change as a hoax to empower government regulators, and resent ideas like white privilege or reparations for slavery. They take pride in the traditional work ethic; which makes some of them easy for the wealthy elitists to exploit. Many are convinced minorities are living high on the hog off welfare from their tax dollars.
There is also a concern about the homosexual agenda, such as grooming and allowing trannies in the wrong bathroom. Not that they have anything against gay people so long as they keep it to themselves snd stay away from children Sort of like what I heard about black people in the late 50s and early 60s. Adults would say they had nothing against them, so long as they kept to their own kind.
This is just a general observation from a recovering libertarian conservative who grew up in fairly red rural area. It is not intended to stereotype or belittle anyone. Some of my best friends and beloved family members happen to be rural conservatives and many are highly educated.