It’s really not. People say liberals are the ones who think with their emotions, but conservatives constantly eschew established facts and evidence in favor of their political beliefs and emotional choices.
Also, conservatives used to say that they saw liberals as good people with different opinions, while liberals saw conservatives as evil.
That has changed. People like Charlie Kirk, Lauren Boebert, Dagan McDowell, and Tucker Carslon not only see progressives and liberals as malevolent, they also despise honest conservatives and free traders like Jonah Goldberg, Lyz Cheney, Adam Kinzinger, George Will ...